This communication is for the information of tobacco traders only. This product is not risk free. For adult use only. HEETS are specifically designed to be used with IQOS.
This website contains content that is intended for tobacco traders over the age of 18 only.
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This communication is for the information of tobacco traders only. These products are not risk free and are addictive. For adult use only. HEETS are specifically designed to be used with IQOS.
Despite these difficult and uncertain times, our plans to support retailers through the upcoming menthol cigarette ban remain unchanged. The Philip Morris team is working hard to ensure that retailers are informed of the ban and the impact it will have on their business.
You can read our full statement in response to Covid-19 here.
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Total Sales Loss per retailer is calculated using the number of packs of menthol cigarettes sold per week (inputted by the retailer) divided by the average number of packs sold per basket per store.1 This is then multiplied by the average basket spend of the menthol shopper.2
1 Avg. number of packs sold per basket per store (Source: EPoS Data) - this is the average number of packs purchased within each transaction. 2 Average basket spend of the menthol shopper (Source: EPoS Data) - this is the average total spend by shoppers’ who have purchased menthol tobacco and includes spend on all other items that they purchased within the same transaction.
Top 5 Basket Categories
These are the 5 most popular basket categories purchased by shoppers in the same transaction as purchasing menthol tobacco. The costs of these categories vary based on postcode and are priced according to EPoS data.
In an online survey by Philip Morris Limited, 51% of menthol smokers said after reading a product proposition that they would definitely or probably replace smoking combustible cigarettes with using IQOS heated tobacco instead. [Source: Philip Morris Limited online survey, Oct ’19, using a base of 216 respondents]. The calculator uses this figure to show the potential commercial opportunity of IQOS heated tobacco to a retailer.
EPOS (Electronic Point of Sale) Data
EPOS data is a collection of all till transactions from EPOS cash systems based in retail outlets. Retailers' supply the till roll information to a central EPOS "House" where it is aggregated to form a sample set that can be analysed.
Each EPOS “House” covers a different estate of stores totalling between 500 and 3000 stores. These stores cover a range of independent and convenience chains, including SPAR, Booker, Premier and Londis.
EPoS data used in the above calculation is collated from a sample of 2600 stores nationwide.
Convenience store numbers
Total number of convenience stores in the UK, broken down by region, is sourced from The ACS (Annual Convenience Store) Local Shop Report 2019 available here - http://bit.ly/LocalShopReport19,
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Data from 2,600 retailers' nationwide reveals potential basket losses following the ban on menthol cigarettesUnlock
Retailers' can view the potential total loss of all shop sales directly from menthol cigarette customers. This includes menthol cigarette purchases and additional shop items purchased in the same transaction. The calculation is specific to a retailer's post code and the volume of menthol cigarettes sold per week.
51% of menthol smokers said they would consider replacing menthol cigarettes with IQOS after the ban. Use the slider to adjust the percentage of existing menthol smokers switching to HEETS.
If 51% of existing menthol cigarette smokers switched to IQOS, the sale of HEETS would generate £XXX revenue per week. This includes additional shop items purchased.
51% of menthol smokers said they would replace menthol cigarettes with IQOS after the ban.*
Make sure you’re ready when they do.
Become an IQOS Menthol Kit Stockist.
* Based on quantitative research and reactions taken from 216 Legal Age Smokers (LAS) on the menthol ban in the UK. Fieldwork conducted in October 2019.
IQOS is not vaping or smoking.
It is designed to closely mimic
the ritual of smoking.
The UK is placing restrictions on flavoured cigarettes and rolling tobacco.
All cigarettes and rolling tobacco with a “characterising flavour”, including menthol, will be banned.
Following the ban on May 20th 2020, Marlboro Green and Marlboro Ice Blast will change to non-mentholated Marlboro Bright.
Similarly, Chesterfield Green will change to non-mentholated Chesterfield Bright.
IQOS is neither a vape nor a cigarette. It is the revolutionary new alternative to smoking that heats real tobacco rather than burning it.
HEETS are specially designed sticks intended for exclusive use with IQOS heat not burn technology to release flavour.